Natural fibers are making a major comeback in interior design, and jute rugs are leading the charge. If you’ve been scrolling through home decor feeds, you’ve likely noticed these textured, earthy rugs popping up in coastal and boho-style homes. They bring a sense of calm and organic style to any room. This post will guide you through why jute rugs are a great choice and how you can use them to perfect your coastal or boho look. Plus, we’ll introduce you to Ambiente, a premium rug store offering high-quality options you can buy online.
What Are Jute Rugs?
Jute rugs are made from the fibers of the jute plant, which is commonly found in India and Bangladesh. These fibers are spun into strong, coarse threads that are then woven to create durable and textured floor coverings.
One of the main draws of jute is its eco-friendliness. Jute is a fast-growing, renewable resource that is biodegradable, making it a sustainable choice for your home. Beyond their green credentials, jute rugs are known for their durability. The strong fibers can withstand a good amount of foot traffic, making them suitable for living rooms, hallways, and dining areas. Their natural, golden-brown hue provides a versatile foundation that works well with many different color schemes and decor styles.
Jute Rugs for Coastal Decor
A coastal decor theme aims to create a light, airy, and relaxing atmosphere reminiscent of a beach house. It relies on a palette of whites, blues, and sandy neutrals, along with natural materials. Jute rugs fit perfectly into this aesthetic. Their sandy color and woven texture mimic the look and feel of a beach, instantly grounding the space and adding a layer of warmth.
For a coastal living room, a large jute rug can anchor your furniture and create a cohesive look. Pair it with a white linen sofa, light blue throw pillows, and driftwood accents. In a dining room, placing a round jute rug under a white or light-wood dining table adds a touch of casual, beachy character.
Jute Rugs for Boho Decor
Bohemian, or boho, decor is all about creating a free-spirited and eclectic space. This style embraces a mix of patterns, textures, and colors, often incorporating vintage furniture, handmade items, and lots of plants. Jute rugs are a staple in boho design because their natural texture and neutral tones provide the perfect canvas for layering more vibrant elements.
In a boho-style living room, use a jute rug as a base and layer a smaller, colorful patterned rug on top for a dynamic and personalized look. The texture of the jute complements other common boho materials like macrame, rattan, and chunky knit blankets. Jute rugs also work well in bedrooms, creating a warm and inviting foundation for a low-profile bed, floor cushions, and an array of potted plants.
Choosing the Right Jute Rug
When you decide to buy rugs online, finding the right one can feel overwhelming. Here are a few tips to help you select the perfect jute rug for your space:
- Size: The rug should be large enough to fit under the main furniture pieces in the room. In a living room, at least the front legs of your sofa and chairs should be on the rug. In a dining room, ensure the rug is big enough so that the chairs remain on it even when pulled out.
- Shape: While rectangular rugs are the most common, don’t overlook other shapes. A round jute rug can soften the sharp angles of a room and add a playful touch, especially in entryways or smaller seating areas.
- Style: Jute rugs come in various weaves and patterns. A simple, chunky weave works well for a classic coastal look, while a jute rug with a woven pattern or fringe can add extra flair to a boho room.
Caring for Your Jute Rug
Jute is a durable material, but it requires proper care to keep it looking its best. Here’s how to maintain your jute rug:
- Regular Cleaning: Vacuum your jute rug regularly, using the suction-only setting. Avoid using a beater bar, as it can pull and damage the natural fibers.
- Spot Cleaning: Jute is highly absorbent, so spills should be addressed immediately. Blot the spill with a clean, dry cloth to absorb as much liquid as possible. Do not rub, as this can push the stain deeper into the fibers. For tougher stains, use a mixture of mild soap and water, but test it on a small, inconspicuous area first.
- Avoid Moisture: Jute rugs are not ideal for high-moisture areas like bathrooms or uncovered patios, as water can weaken the fibers and cause discoloration.
Spotlight on Ambiente
When searching for premium rugs, it’s important to choose a brand that values quality and craftsmanship. Ambiente is a design-led company based in Bhadohi, India’s center for handmade carpets. Backed by its 30-year-old parent company, Bhadohi Carpets, Ambiente combines modern design with time-honored weaving techniques.
Founded by Avani Khandelwal and Ayush Baranwal, Ambiente was created to make high-quality, handwoven rugs more accessible. Avani’s background in marketing and business management, combined with Ayush’s exposure to the global rug industry, helped them build a brand focused on quality and design. The company works with a network of over 4,000 artisans, a significant portion of whom are women, to create their collections. This focus on artisan empowerment provides sustainable livelihoods and ensures that each rug is made with care.
Find Your Perfect Jute Rug
Jute rugs offer a practical and stylish foundation for both coastal and boho decor. Their natural texture, durability, and eco-friendly properties make them a solid choice for any home. By choosing the right size and style, you can create a warm and inviting atmosphere that reflects your personal taste.
If you are ready to buy rugs online, consider the premium rugs from Ambiente. Their commitment to quality materials and artisan craftsmanship ensures you’ll receive a piece that is both beautiful and built to last.
